The Product Review
The Marilyn design comes printed on a
100% premium soft cotton jersey tee which washed up well and held its
shape (even after a tumble dry). However, the design on the front is
where all the action happens! Gracing this tee is iconic Hollywood
legend Marilyn Monroe, as re-imagined (with a Warhol slant) by Kidinc.
I love the cheerful pops of colour on
this tee. Combined with the signature Kidinc mouth, the finished result
is a quirky experience in modern art that appeals to both kids and
their parents.
The t-shirt that we reviewed was a size
2-3, but in fact it ended up as a “fitted tee” on
Mister-Four-and-a-Half who took a shine to it after deciding that
Kidinc’s Marilyn absolutely had to be Brobee’s Mum (Yo Gabba Gabba)!
The Verdict… Iconic, quirky and just plain fun.
The Indie Label
Kidinc
came to life in July 2011 with their debut collection of onesies and
tees. The label is a creative project of design duo Ter (who had worked
as a graphic designer for 10 years) and Pat (an advertising creative
with an interest in fashion).
They explain, “We took one look at the
children’s clothing market and were convinced it was time for a new
look. While the market is littered with conformist designs for children
to stay as bland and incognito as possible, Kidinc hopes to shock and
awe, to infuse a little attitude into the kids who are cool enough to
“Rock n’ Grow” (Kidinc’s tagline).
The Creative Mind
The Kidinc Mouth Graphic is one of the
most recognisable features of Ter and Pat’s label, and was the starting
point for their branding.
“We came up with our logo first. We
wanted to have a cute mark that universally represents babies and kids.
This led us to create this big smiling, drooling mouth as the logo. We
also wanted our brand name to be straight-forward by having the word
‘kid’ in it, so people would smile and be happy when they see our logo.
Then we said why don’t we just have Kids Inc.? So we combined the two
words into ‘Kidinc’. It’s not only pronounced as ‘kid inc’ but ‘kidding’
as well!”
The Whimsical Spirit
Here’s three fun facts about Ter and Pat (in their own words):
-
Ter loves to draw and sketch- into funny and humorous graphics.
Pat loves fashion- follows the latest trends. -
After I have done all the research on what’s out there, what’s on trend, we both throw out ideas, go through elimination, leaving the best ones for final discussion.
-
All of our designs are created based on what we like and what we love to see on kids.
The Handmade Collection
Kidinc
creates a range of clothing for little folk including onesies,
t-shirts and jeans, as well as tees for Mum and Dad. You can shop online for your favourites, or visit Kidinc on Facebook to keep up with the latest news.
