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Kidinc features in Fashion Beauty Magazine Mar, 11 2013

Designer of the Week @ Kidindependent.com

Hello folks! It’s Designer of the Week time and today I have the pleasure of introducing you to Ter and Pat, creative design duo behind children’s label Kidinc. In front of the review panel this week is the “Marilyn” tee, as tested by 2 year old Casey and her big brother Max (oh, and Mum Caroline as well).

The Product Review

The Marilyn design comes printed on a 100% premium soft cotton jersey tee which washed up well and held its shape (even after a tumble dry). However, the design on the front is where all the action happens! Gracing this tee is iconic Hollywood legend Marilyn Monroe, as re-imagined (with a Warhol slant) by Kidinc.

I love the cheerful pops of colour on this tee. Combined with the signature Kidinc mouth, the finished result is a quirky experience in modern art that appeals to both kids and their parents.

The t-shirt that we reviewed was a size 2-3, but in fact it ended up as a “fitted tee” on Mister-Four-and-a-Half who took a shine to it after deciding that Kidinc’s Marilyn absolutely had to be Brobee’s Mum (Yo Gabba Gabba)!

The Verdict… Iconic, quirky and just plain fun.

The Indie Label

Kidinc came to life in July 2011 with their debut collection of onesies and tees. The label is a creative project of design duo Ter (who had worked as a graphic designer for 10 years) and Pat (an advertising creative with an interest in fashion).

They explain, “We took one look at the children’s clothing market and were convinced it was time for a new look. While the market is littered with conformist designs for children to stay as bland and incognito as possible, Kidinc hopes to shock and awe, to infuse a little attitude into the kids who are cool enough to “Rock n’ Grow” (Kidinc’s tagline).

The Creative Mind

The Kidinc Mouth Graphic is one of the most recognisable features of Ter and Pat’s label, and was the starting point for their branding.

“We came up with our logo first. We wanted to have a cute mark that universally represents babies and kids. This led us to create this big smiling, drooling mouth as the logo. We also wanted our brand name to be straight-forward by having the word ‘kid’ in it, so people would smile and be happy when they see our logo. Then we said why don’t we just have Kids Inc.? So we combined the two words into ‘Kidinc’. It’s not only pronounced as ‘kid inc’ but ‘kidding’ as well!”

The Whimsical Spirit

Here’s three fun facts about Ter and Pat (in their own words):

1. Ter loves to draw and sketch- into funny and humorous graphics.
   Pat loves fashion- follows the latest trends.
2. After I have done all the research on what’s out there, what’s on trend, we both throw out ideas, go through elimination, leaving the best ones for final discussion.
3. All of our designs are created based on what we like and what we love to see on kids.

The Handmade Collection

Kidinc creates a range of clothing for little folk including onesies, t-shirts and jeans, as well as tees for Mum and Dad. You can shop online for your favourites, or visit Kidinc on Facebook to keep up with the latest news.

Kidinc的rock版潮童 in Shemom.com

Kidinc 的rock 版潮童

愛將孩子dress up，是這一代媽媽的特徵與強項，old school style、日童瀛味、法式簡約......想看甚麼風格都有。童裝品牌Kidinc也銳意反童裝傳統，為小朋友注入狂野rock味，實行讓情傾搖滾的父母有最心頭好的選擇。

Kidinc的設計大玩音樂及流行文化的元素，採用繽紛色彩、funky圖案配上前衛設計，讓小小rock友呈現出獨特的個人打扮。
創辦人覺得BB要有自己的個性，不要像80年代時個個變成倒模Barbie公主，掩蓋了本身的童真與個性，他們認為真正有型又可愛的BB，應該是走「華麗搖滾」路線。

首個系列備有初生嬰兒至12歲小童尺碼的連身褲和T恤，另外也有專為型人父母而設的成人尺碼。

一件頭的連身衣絕對表現到甚麼是rock由BB時代開始，但在注重圖案設計時也沒有忽略對BB 最重要的質料，Nipple Ring Onesie 及 Mum Rocks Onesie的純棉設計，讓寶寶rock得舒適。（各HK$200）

這一代的搖滾代表，又怎少得Lady Gaga的名字？將她的cute版圖像變成tee的圖案，效果不言而喻！（HK$220）

Halloween臨近，還在揀選可以應節又可在日後穿上街的選擇？一件Bite Me肯定o岩晒你心意。（HK$220）

查詢：2152 9933
網上商店：www.kidincstore.com

YUMMY MUMMY OFFER: Get 10% off at Cool Gear from KidInc!

Looking to inject a bit of rocker cool into your child’s wardrobe? Check out the newly launched KidInc and their line of gear that rocks the cradle with just the right amount of edge and attitude, while staying totally kiddie-appropriate.
Here’s a peek at some of our favorite groovy designs - Little J has been rocking the Marilyn and I’m thinking of a few mini fashionistas who should be sporting the Lagerfeld.

Like what you see?  Love a discount? Well you’re in luck ’cause now through September 30, KidInc is giving Yummy Mummy readers a fab 10% off!  Simply enter YUMMYKIDS when you check out!